Together with you we support you to custom build your start-up business to get your business working for you, with more time, more profits and less stress, even with limited resources. We are as passionate about your business success as you are.
Over 40 years of local regional and international hands-on experience across multiple industry sectors in the full spectrum of core business operations. Building a business is a structured process and not a series of uncoordinated events.
Our practically designed, tested and accelerated small business enabling process will systematically enable you to build step by step across the full spectrum of your business, each of the core elements required for you to build, manage and competitively compete in your chosen market. We will equip you with the necessary skills and provide you with a magnitude of customisable tools, templates and strategies to facilitate your business operations.
Experienced in business coaching since
Welcome to Optimal Africa Business Solutions.
My name is Cecil van Niekerk.
The Optimal business was first founded some 20 years ago and was born from a passion which recognises the difference starting and owning a small business could make to the lives of so many.
Over the years I have engaged and supported hundreds of young people with limited resources to achieve just that. With our accelerated, structured, and well devised process together we have started businesses from a simple idea to small but profitable and growing businesses.
We have supported already established businesses who have stagnated and want to move to the next event in their life cycle. We’ve even recovered a few who were on the path of self-destruction.
During my extensive corporate career, I was privileged to have worked across a broad spectrum of industry sectors and was mentored and coached by some extraordinary people across the full spectrum of business operations, enabling me today to share that knowledge and experience.
Although I’ve devised and tested a very comprehensive entrepreneurial build and support model, our approach is not prescriptive with a one size fits all approach. Every business situation is unique, our process is supportive of the uniqueness of each situation.
In addition to our hands on support, we are also able to provide you, at no additional cost, a vast array of customisable tools and templates spanning the full spectrum of business.
We sincerely look forward to the privilege of partnering with you as you proceed on this amazing journey towards successful business ownership.
From every adversity a new challenge is born supported by new a new knowledge and a wisdom of experience.
Two words that don’t feature in our vocabulary is “failure” and “cant do’. For every challenge there is a solution, for everything that did not go according to plan there is an alternative. A team that always wins is not learning anything.
The Empathy – to understand our clients’ problems and challenges.
The Knowledge – to drive meaningful solutions.
The Integrity – to deliver on our promises
Empower – small business owners to make lasting change in their personal lives, their businesses and their communities.
Optimal Africa will capably inspire, enable and grow the small business community on the African continent.
Optimal Africa exists to passionately inspire, lead, coach, and support entrepreneurs, business owners, and business leaders to achieve business growth, sustainable profits, cash flows, and maximum business value. We use tested and proven process to help business become and remain commercially successful for themselves, their clients and communities.
Optimal Africa will play a leading role in the development of the Township and Rural economies.
Our core team comprises a blend of experience and youth driven by our passion for adding true value to the personal lives of each entrepreneur we engage with. We are fuelled and inspired by your success. We bring you real world experience across multiple industry sectors and business disciplines with a deep knowledge of business.
Business Enabler
Highly process driven, focusing not only of the “What to do’s” (coaching) but providing solutions and support of the “How to do it(enabling). We span the full business spectrum from ideation to commercialization. Our experience in business spans over some 40 years across 34 countries, with some 20 years specifically in the SMME and entrepreneurial space.
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